An epic story in the making

Chad Allred
Owner & Ski craftsman

My love for skiing started when I was a young child. I remember skipping school with my family to ski, and the ultimate freedom I found effortlessly gliding across the snow. My life turned into a balance between chasing powder and everything else.

For over 20 years I've been a physical therapist specializing in treating client conditions in an orthopedic setting. What started as a curiosity for combining my love of skiing and my knowledge of the human body, has now evolved into a passionate pursuit to help other skiers keep doing what they love in a fun, healthy, and sustainable way.

Allred is a company built with the purpose to create one-of-a-kind skiing experiences. Our approach is simple: old-school craftsmanship, paired with innovative techniques and materials for a pair of skis like nothing else out there.

Our values

Accessibility

Simply put, we think that skiing is the greatest thing on earth, and it’s something that everyone should be able to enjoy. We make skis to keep you on the mountain, even if you’ve suffered an injury that might otherwise keep you sidelined. That’s why we rely on our deep experience in physical therapy to hand craft custom skis to fit your body, no matter what the limitations may be.

Sustainability

It’s no secret that skiing can only happen in a happy, healthy winter environment. We recognize how fortunate we are to be able to enjoy the wonders of nature, and we’re committed to doing our part to reduce our impact on the environment. That’s why we source our timber locally, using only Beetle Kill Pine and diseased Aspen to build our cores. Not only does this mitigate our impact on the living ecosystem, it actually allows for new growth by clearing dead timber from the underbrush. 

Experience

We believe that your skis should be like an extension of your body. That’s why we put so much time and effort into getting them just right. We’ll connect with you one-on-one throughout the build process so you know that your skis are being built exactly to your specifications. Not sure where to start? We’ll provide a complimentary physical therapy (and skiing preference!) consultation to determine exactly what ski type, shape, and flex will work best for you.

Passion

Like we mentioned, we think skiing (and riding!) are the bees knees. In our minds, there’s no better way to leave your worries behind than being out on the mountain with the wind in your face and snow underfoot. That’s our zen moment. At the end of the day, we started Allred Skis to help you find your zen moment. Now get out and enjoy the fresh air!

Inspired by the past,
hand-crafted for the future.

our skis

Custom and limited edition skis

Shop